Senior copywriter
About
Roxanne always knew she’d create – between drawing, painting and photography, creativity was her first language, even before French or English.
Today, she’s a bilingual copywriter at LG2 Montréal, working from inside a niche French market while making waves far beyond it. During her eight years at LG2, she’s built an award-winning portfolio of work that’s been recognized by more than 35 national and international awards, including The One Show, Clio Awards, The Effies, Marketing Awards, Applied Arts Advertising Awards, the ADCCs, Idéa and more. In the past year alone, she won the Young Indies award (by Worldwide Partners), took home Bronze at Young Lions Canada (Cannes Lions) and was named one of the top four creatives under 30 by the Advertising and Design Club of Canada (ADCC).
Roxanne believes creativity is a privilege and a responsibility. To her, campaigns aren’t just meant to sell, but to serve. It’s this purpose that drives her. While still an intern, her work on mental health for the Quebec Ministry of Health and Social Services won a Grand Prix at Idéa, the biggest awards in French Canada. More recent campaigns with National Bank have redefined women’s place in finance, underscoring the fact that Roxanne’s creative thinking has always centred on social impact. Matching universal human insights with her unique experiences as a French speaker, she’s helped brands address the specificity of the market with ideas that resonate deeply. Tapping into cultural pain points such as having the feminine word for “investor” officially recognized in French (instead of the male only noun), or turning famous magazine covers like ELLE Canada into feminist financial manifestos. Roxanne continues to infuse every brief with empathy, intelligence and bold storytelling.
Awards
Finalist (TBD) The Effies, Positive Change - Social Good: Diversity, Equity & Inclusion, The Investment Issue - National Bank 2025
Shortlist (TBD) Agency of the Year, The Investment Issue - National Bank 2025
Nominees (TBD), Strategy awards, The Investment Issue - National Bank, 2025
Silver, The Clio Awards, Use of Fashion and beauty, The Investment Issue - National Bank, 2025
Bronze, Young Lions Canada, Film, Baycrest Foundation, 2025
Merit, The Marketing Awards, The investment Issue - National Bank, 2025
GRAND PRIX, Idea, The Investment Issue - National Bank, 2025
2xGold, Idea, The Investment Issue - National Bank, 2025
2x Silver, Idea, The Investment Issue - National Bank, 2025
Bronze, Idea, The Investment Issue - National Bank, 2025
2x Bronze, Idea, Tanguay - The Official Holiday Hiding Spot, 2025
Gold, Festival of Media, Best Use of Publishing, The Investment Issue - National Bank, 2025.
Shortlist, Festival of Media, Best Campaign Led by Cause, The Investment Issue - National Bank, 2025.
Gold, ADCC, Digital, Female investors exist - National Bank, 2024
Finalist, ADCC, Rising star - top 4 creative under 30 in Canada, Portfolio, 2024
Winner, Applied Arts Advertising, Consumer Print - Series, The Investment Issue - National Bank, 2024
Shortlist - 2nd round, The One Show, Social for good, Investisseuse - National Bank, 2024
Winner, Young Indies, The Dry Pledge for Charity: water, 2024
Gold, Idea, Creative effectiveness and strategy, Investisseuse - National Bank of Canada, 2024
Silver, Idea, Digital campaign, Investisseuse - National Bank of Canada, 2024
Grand winner, Tactil, Investisseuse - National Bank of Canada, 2024
Bronze, Idea, Social media, Investisseuse - National Bank of Canada, 2024
Bronze, Idea, Film - Craft, Hydro-Québec, 2024
Bronze, Idea, Film - Craft/Production, Montreal Tourism, 2024
Winner, Applied Arts, Travel Photography, Montreal Tourism, 2024
Shortlist, Clio health, Film Craft, Activia, 2022
Grand Prix, Idea, Business results and strategy, Hydro-Québec, 2022
Gold, Idea, Public Services, Hydro-Québec, 2022
Bronze, Idea, Craft, Activia, 2022
Bronze, Idea, Data usage and activation, for Hydro-Québec, 2022
Bronze, Idea, Craft for Stoned, 2022
Behance Feature, for PAUSE - Capsana, 2020
Grand Prix, integrated campaign, Créa, for Les Producteurs de Lait du Québec 2019
Grand Prix, film - public services, Créa, for Health and Social Services Institutions, 2018
Grand Winner, Portfolio night “Soirée 15 minutes’’, Copywriting, A2C, 2017
Services
Advertising Copywriting
From big ideas to the case study, I write campaigns, scripts and taglines that work just as well in French as they do in English.
Social Media Copy
Short, sharp, and made to stop the scroll. Always adapted for the right platform, in both languages.
Creative Consulting
An outside perspective on strategy, storytelling, or campaign ideas—with a bilingual twist.
Transcreation & Adaptation
Not just translation—adapting ideas so they keep their spark in English and French.
Brand Naming, Voice & Storytelling
Memorable names, punchy lines, and slogans that stick in both markets. Helping brands find the words and the tone that make them instantly recognizable.
Content Writing
Blogs, articles, newsletters. Clear, engaging, and written to be read (not just to fill a page).