Tanguay

Integrated campaign

Credits

Copywriter - Roxanne Pelletier

Art Director - Hang Tan Tang, Colin Beaudin

Creative director - Martin Charron

Director : Franie-Éléonore Bernier
DOP : Olivier Gossot
Production : Nova Film

Strategy : Philippe Goudreault,
Laurence Landry-Leduc
Agency production : Stéphanie Gagné

Photographer - Pierre-Nicolas Lessard
Post-production - Arketype
Music - Circonflex

The Official Holiday Hiding Spot

A campaign filled with real gifts for customers

THE PROBLEM

December is usually quiet for furniture stores – parents buy gifts, not sofas. But those gifts still need hiding spots: under the bed, in the ottoman or even in Dad’s underwear drawer. All these gift-hiding items are available at Tanguay, the largest furniture store in Quebec.

THE SOLUTION
Tanguay gave away more than gift-hiding ideas. To earn the title of Official Holiday Hiding Spot, the furniture store got generous and hid real gifts like gift cards, giveaways and exclusive discounts in its campaign. A province-wide hunt began, with hidden gifts scattered across video and interactive ads – even on Quebec’s top morning show – bringing thousands of dollars in surprises to those who found them.