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Bronze, Idéa


Copywriter: Roxanne Pelletier

Art Direction: Léa Laure Bergeron
Creative Director: Frédéric Tremblay
Director: Raphaël Ouellet

Cinematographer: Etienne Proulx

Production Company: Gorditos

Post-production: Mathematic Studio

Sound Studio/Engineering: Circonflex

Music: Jacobus


More than one-third of drownings among young adults in Canada involve alcohol or drug consumption, a marked increase since the legalization of marijuana. The “Stoned” campaign by the Lifesaving Society aims to remind the public that consuming when on the water can have very heavy consequences.

Result : 
A 25% reduction in drownings occurred in 2022, a significant decrease compared to the previous year.

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